Summer is here, which means all of our favorite activities are back: swimming, hiking, grilling, fireworks, festivals and more! One of the best ways to keep your brand front and center is by providing your audience with useful items that they can use during the summer. Fortunately, we have some great ideas to get you started.
Below are seven branded merchandise trends for the summer season. Consider what your audience will like best based on how they spend their time. When you’re ready to place an order, contact Inwell for great service and quick shipping!
1. Colorful Insulated Drinkware Products
People spend a lot of time outdoors in the summer, so it’s important to stay hydrated. You can make this easy for people by offering drinkware in fun summer colors like lime green and hot pink. Choose products that can be used outside, such as acrylic or plastic instead of glass. Also, stick to insulated drinkware that will keep beverages cool in the hot sun.
2. Roll Up Picnic Blankets
Picnic blankets are another trending item for the summer months. Not only can these blankets be used for picnicking but also fireworks, music festivals, splash pads, beach days and more. You can have your brand name neatly embroidered on the blanket, and the blanket can be easily rolled up and stored in the car. They also feature a handy carrying strap.
3. Portable Bluetooth Speakers
Bluetooth speakers make it easy to listen to your favorite tunes in public. Some speakers are small and can be hooked onto a bike or backpack, while others are larger and perfect for a day at the swimming pool or beach. Choose bright colors to get your audience in the summer mood, and consider waterproof options as well.
4. Beach Bag Swag
Another trend that people are loving these days is oversized beach bags. They’re great for traveling or a day by the water. Some even have built-in coolers on the bottom of the bag, which are perfect for bringing along snacks and drinks. From beach towels to bottles of sunscreen to sand toys, these large bags are as useful as they come.
5. Mini Personal Misters
When you’re spending the day in the sun, you need to have ways to cool off. And the perfect way to do this is with mini personal misters – small handheld fans that squirt out water in a gentle mist. They’re small and can fit into any bag or purse, or they can be attached to a stroller or wagon for days at the zoo or amusement park.
6. Branded Sunglasses
You can’t go wrong with sunglasses – everyone should have at least 2-3 pairs on hand! Choose simple, classic sunglasses that have brightly colored frames, as they will appeal to the masses. Tie dye or multicolor sunglasses are especially in style this year! Sunglasses are inexpensive and useful, and your brand name will be featured prominently on the side.
7. Portable Coolers
From boating to picnics to backyard cookouts, portable coolers keep drinks and snacks cold and fresh. People love dry bag coolers because they’re lightweight and water resistant, which is great for boating or a day by the water. These bags also feature a padded shoulder strap, bright colors and a roomy interior that can hold dozens of beverage cans!
Celebrate the summer with one of these trending promotional products, or choose something of your own! Inkwell has everything you need to capture your audience this summer and keep your brand on their minds!