Promotional products have a bigger purpose beyond brand awareness. They can also boost your marketing efforts to increase sales and make lasting impressions with customers. Let’s cover four different ways that promotional products can improve your marketing efforts, giving you more bang for your buck.
1. They Make a Great First Impression
People love getting free gifts. Just be sure that you choose useful items that people actually want to use and wear. According to a study from PPAI, 52.1 percent of respondents had more positive feelings towards companies after receiving promotional items.
When people have a favorable image of your brand, they’ll be more open to hearing from you and trying out your product or service. In other words, promotional items get your foot in the door and jumpstart your relationship with customers.
2. They Can Increase Your Sales
It’s true – those branded reusable bags and coffee mugs help increase sales. And they do this in a couple of ways.
First, when a consumer receives a branded item, it makes them feel positive toward your brand, encouraging them to reach out and learn more. Second, seeing your company name and logo on the items they use every day keeps your brand front and center.
With this in mind, it’s no surprise why 83 percent of people are more likely to do business with a brand that they’ve received a promotional item from!
3. They are Cost Effective
It’s a huge perk that promotional items are not heavy on the wallet. This frees up more room for other marketing initiatives, such as paid advertising, television commercials and magazine ads. Plus, you get huge brand exposure for the money you invest. This is why promo items are often used to enhance online marketing campaigns.
Consider that 60 percent of participants in a PPAI study kept their promotional items for more than one year. And about half of them use a promo item at least once a week. This repeated exposure comes at a minimal cost, especially when you compare this to online ads where you have to pay every time a person clicks on your ad.
4. They Widen Your Reach
Looking to expand your reach? This isn’t a problem when you have the right branded swag on your hands. While the internet is certainly helpful in reaching other markets, people are bombarded by online advertisements. To break through this noise, promotional products are key.
Remember that six in ten participants keep their items for up to two years. Imagine the brand exposure they create by wearing custom t-shirts or carrying around branded bags. Promotional items also speak highly of your brand and entice prospects to look you up online.
As you can see, promotional products are a huge asset to your marketing efforts. To learn more about incorporating more branded swag into your marketing campaigns, contact inkwell today.