Curious to know if branded swag works as a sales tool? You bet it does!
These tangible items are designed to create brand awareness among consumers, and they are one of the only forms of advertising that allows consumers to interact with a brand on a physical level. This leads to more personalized and memorable brand interactions – much more than what an internet pop-up or television ad could do.
The global retail industry is trending upward after a significant decline in 2020 due to the pandemic. Make sure your brand is getting the attention – and sales – it deserves by using branded swag to your advantage.
What the Data Says About Swag
According to an industry report, branded merchandise has the highest recall rate of any advertising medium and is the most effective way to prompt action across all generations – from Gen Zs to Baby Boomers. Branded swag also gives 82% of people a more favorable impression of the brand that gave it to them.
Don’t let the noise and competition from your competitors overshadow your brand. Be sure that your marketing strategy includes some level of promotional product marketing to connect with your target audience.
How to Use Swag as a Sales Tool
The best way to use swag in your sales cycle is to strategically pick specific items to use across different parts of the sales journey. When done correctly, these products will build your brand reputation and build connections with sales prospects.
To be effective in this, you’ll need to ask yourself the following questions:
- Why are you giving swag to your sales prospects? What do you hope to accomplish? Are you sending out swag to say thank you? Introduce your brand? Promote a new product?
- What types of items do you think your sales prospects will value? Will everyone receive the same item?
- How will you get the branded merchandise to your prospects? Will you mail it to them? Hand it out at an event?
Pick the Right Swag for the Right Moments
Once you answer the above questions, you can narrow down your best options for using branded swag in your sales cycle. While you don’t have to spend a lot of money on your items, you should still consider quality and usefulness. You don’t want to use this opportunity to hand out junk.
Give your sales prospects something that they’ll value and use swag at various points or milestones in the sales journey to move them through the funnel. Even if the prospect isn’t ready to buy, the hope is that they will consider your brand the next time they are ready!
To shop for trendy swag and name-brand apparel, contact Inkwell today!