Trade shows are more competitive than ever before. From deploying unique pre-show marketing tactics to strategic follow-ups, exhibitors are getting creative with their trade show marketing strategies. According to Statista, trade shows are among the most valued and most used marketing strategies in the United States. Why? They’re effective. And they’re essential for business.
Here are 4 ways bespoke promo items are sure to help you step up your “A” game on the trade show floor and stay ahead of the fierce competition.
Bring Your “A” Game for Trade Show Marketing
1. Attract Visitors to Your Exhibit
First and foremost, you need to catch their attention. Whether you’re at a small table or a large island, your booth should entice people to stop and pay attention to your message. People want to see exciting suppliers, so give them something to talk about. From large banners and flags to holograms and animation, Inkwell has the custom printing capabilities to ensure your brand will stand out and make them stop in their tracks.
2. Express Your Message Clearly
Once you’ve captured their attention, engage attendees with an unforgettable presentation. Studies show that more than fifty percent of consumers claim that watching product videos makes them more confident with their purchasing decisions. Consider powering up your brand with video brochures that deliver your company’s message in a captivating design. Lights, camera, action…brochure.
3. Effective Trade Show Marketing Giveaways
The top two reasons people attend trade shows are to see new products and keep up to date on industry trends; why not incorporate bespoke promo items to liven up your booth and strike up some face-to-face conversations. Savvy trade show planners utilize strategic promotional products to attract prospects, educate potential customers and leave them with a positive (and lasting) feeling about your company.
Made-from-scratch to meet your specifications, custom-made promotional products are an effective and cost-efficient way to attract your target audience to your booth and capture leads.
However, make sure your attendees will find it useful and memorable. At Inkwell, we have thousands of products to choose from in order to bring any idea to life. Our branding capabilities are endless and we are here to help you make the right product choice for the right message at the right event.
4. Follow-Up Campaign
Research has shown that the majority of leads generated by trade shows never receive follow-up by company representatives. Don’t be that company. “Hot” leads need immediate contact; so take the time to reach out to people through a phone call, email or a direct mail kit that includes a thank you letter, catalog, brochure, special offer and maybe even a branded giveaway. These follow-up marketing campaigns should be prepared before the show, so they are available to be sent immediately to capture leads before they get cold.
Trade Show Marketing Case Study
One great example for using unique bespoke promo items to draw trade show attention was Enphase, one of Inkwell’s clients. Enphase wanted to attract visitors to their exhibit at a recent industry conference. The night before the show opened, Enphase attached a smart silicone wall with a custom-printed door hanger on each of the convention attendee’s hotel room door. The door hanger included an offer to win a brand-new pair of Beats. In order to receive their free gift, attendees had to fill in their name and email address and drop it off at the Enphase booth the next day.
Out of the 1500 silicone wallets left on hotel doors, more than 900 people visited the Enphase booth to drop off their name and email. Sixty percent!
Custom-Made Trade Show Marketing Promotional Items
It’s no secret that trade shows are essential in business. Make your next one the best one with Inkwell. Unsure what giveaways to choose? How many you should order? Contact our brand consultants to learn more about trade show marketing and custom-made promotional products today.
