The typical college student doesn’t have extra cash lying around to spend on clothes and fashionable accessories. Even though many campuses have distinct looks—hipster, urban prep, surfer—many students get by wearing comfortable, practical clothes with their school’s logo. If your target audience includes college students, reaching out to them with custom promotional merchandise is a great move. This age group loves getting new things to wear around campus, helping you promote your brand in front of the right audience.
Let’s check out five apparel products that all college students love sporting!
- Hoodies
Young people love hoodies, which are essentially cozy sweatshirts with a hood. When you shop with a promotional product company like Inkwell Global Marketing, you get access to the brands that college kids want to wear: North Face, Adidas, Columbia, and Under Armour. With so many colors available and a large surface area for your logo, hoodies are a great marketing tool while being practical and stylish for your audience.
- Beanies
Beanies are soft, knit hats without visors. Watch any college football game and you’ll see plenty of students wearing beanies to keep warm. These fitted hats are also great when walking to class on a cold winter day, particularly if you didn’t feel like brushing your hair beforehand! Some beanies are more for style than keeping warm, such as the popular slouch beanie that can be found at Inkwell Global Marketing.
- Windbreakers
College students spend a lot of time outside their dorms. Whether it’s walking to the library, meeting friends for dinner, or heading to a study group, students are always out and about. As the temperatures drop, young people don’t want to be lugging around heavy winter jackets. They prefer windbreakers, lightweight jackets that are easy to carry around and great for rainy days.
- Touchscreen Gloves
Most college students can’t imagine life without smartphones. When they’re walking to class, they’re usually using their phones. Who wants to take off their gloves every time a text comes through? Touchscreen gloves are the solution. Students can walk to class, keep their hands warm, and navigate their device. Expand your reach by handing out touchscreen gloves with your name and logo.
- Cotton Tees
You can’t go wrong with a cotton t-shirt whether it’s short-sleeve, long-sleeve, v-neck, or color changing. College students love adding to their wardrobe, and tees are easy to care for. To ensure that your shirt gets worn on campus, choose a trendy cut, a neutral color, and a name brand such as Fruit of the Loom, Vansport, or Cutter & Buck.
If your target audience includes college students, consider one of these five apparel products. You can’t go wrong with them!
