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        How to Boost Morale by Creating a Company Store

        Once you land great employees, you don’t want to lose them. Fortunately, you don’t have to. Embrace positive change, reduce boredom and increase company morale to get workers to stay and contribute to your bottom line. Employees who feel appreciated, engaged and challenged are more likely to remain at their jobs than those who are frustrated, bored or undervalued.

        How Launching a Company Store Boosts Morale

        Read any article on increasing morale in the workplace and you’ll come across suggestions such as more transparency, better communication and stronger incentives. Yet one practice that rarely gets the attention it deserves is an internal company store.

        A online company store is an easy way to sell branded merchandise to your colleagues, such as apparel and promotional products. It’s also the go-to place for employees to order consistent logoed materials for trade shows and other events. You can even award points and gift certificates to cultivate brand advocates.

        Here are a few key benefits to launching a company store for your colleagues.

        • Keep branding consistent
        • Cost-effective – the only expense is the website
        • Logo is always handled correctly
        • Simplified ordering process
        • Increase employee morale
        • Build incentive programs

        Types of Items to Sell in Your Store

        Looking for inspiration as to the types of materials you can sell in your store? Below are some suggestions.

        • Promotional items
        • Logoed apparel
        • Printed materials
        • Stationary
        • Office supplies
        • Trade show merchandise
        • Signage
        • Starter kits

        Aside from physical products, you can also sell digital products. Things like PowerPoint presentations, downloadable forms and online ads are all examples. It’s best to start small and focus on the types of products that you know your employees will love and go from there.

        Awarding Points and Gift Certificates

        As you look for new and creative ways to reward employees, the e-company store can help out greatly. Launch reward programs where workers can earn points or gift certificates for certain goals they meet, jobs well done, etc. These points can be used in the store to buy whatever the person wants! It’s a great way to facilitate brand champions and develop deeper relationships with employees.

        Setting up a company store is not a difficult task. You are not responsible for managing inventory or fulfillment, so the only cost to you is that of the website. Knowing that a company store can lead to boosted morale and simplified ordering, it’s certainly worth looking into!

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