High-quality, customizable fitness center swag that aligns with your business and values allows members and employees to showcase their affiliation with your brand. Swag plays an important role in making employees and members feel like part of a community, encourages more people to join, and results in numerous other benefits for your business, brand and bottom line.
Thoughtful and practical swag leaves a long-lasting impression on users and gets heads turning. Dive in below to discover the numerous opportunities and benefits that selling and gifting fitness swag presents your gym chain.
4 Benefits of Swag for Gyms and Fitness Centers
Offering members of your fitness community swag that resonates with them and helps them achieve their fitness goals has numerous benefits for your business. For starters, it helps you stand out and compete with other fitness centers already offering swag. Gifting your employees branded merchandise has additional advantages, including reducing turnover.
Whether you’re gifting or selling fitness promotional products to employees or members, it should be part of your marketing strategy. Here’s why.
1. Increase Brand Awareness
Branded swag, such as promotional T-shirts, water bottles or custom gym bags, expands your brand exposure and awareness as clients and employees wear and carry them around. When customized with your company logos, colors and tagline, these items become a visual reminder of your brand’s presence and help you reach potential clients outside your typical marketing channels.
Gym promotional products make great conversation starters or icebreakers that encourage word-of-mouth marketing for your business. They spread the word about your business, making more people interested in your services and boosting organic leads to your website and social media pages.
2. Reduce Employee Turnover
Gifting employees swag items makes them feel seen, heard and appreciated for the value they bring to your business, which may inspire them to remain committed to your business’s mission. You can use company swag to reward employees for milestone celebrations and achievements, such as work anniversaries or hitting sales goals, to boost their morale and encourage them to work hard to achieve their goals.
Company swag also builds a unique company culture that provides a sense of camaraderie and strengthens employee connections. This sense of belonging and pride in their workplace encourages your fitness center staff to maintain top performance and productivity. Incentivizing and rewarding staff creates a favorable working environment that boosts employee satisfaction, resulting in lower employee turnover rates.
Higher employee retention improves customer experience and satisfaction by ensuring your clients consistently get high-quality, personalized services. Additional benefits include reducing employee training costs, retaining institutional knowledge and improving profitability.
3. Strengthen Member Relationships
Practical fitness swag — such as apparel or gym bags — improves the member experience and maximizes their performance, helping them achieve their fitness goals. High-quality swag items also strengthen members’ trust by establishing you as an authority in the fitness industry. Solid client relationships improve your reputation by reiterating your vast knowledge of fitness and wellness.
Additionally, gifting swag items to new clients makes them feel like part of a tight-knit community, fostering loyalty and encouraging repeat business. You can also leverage swag as part of your loyalty program to reward loyal customers and incentivize them to renew their subscriptions. The best gifts for gym members leave a lasting impression and strengthen their commitment to your fitness programs.
4. Boost Revenue
Selling fitness center swag is an alternative revenue stream that can increase profitability. It provides an extra stream of income that does not rely on your core businesses of membership signups and fitness programs. You can appeal to your existing customer base to make more money and create a sense of community.
Fortunately, selling gym merchandise doesn’t require enormous capital investment or extra space in your gym. You can set up a custom online shop to enable simple transactions, and you can keep track of it all via a centralized and user-friendly dashboard. Employees and clients can access all your gym promotional items and place orders at their convenience to be shipped directly to their locations.
An online merchandise store streamlines inventory and simplifies distribution. Provide clients with a variety of items at different price points — such as affordable water bottles and more expensive high-end bags — to appeal to everyone.
Our Top Choices for Fitness Center and Gym Swag Packs
Endless swag items are suitable for major gym chains, but some have a greater impact on the recipients than others. Your fitness center swag inventory should cater to members’ needs at all fitness levels to ensure everyone feels considered and welcomed into the community. Here are some of the best fitness swag ideas for gym members and employees:
- Customized drinkware: Cups, tumblers and water bottles are practical items that enable members to hydrate before, during and after their fitness sessions. They also help employees stay hydrated during shifts.
- High-quality gym bags: Every fitness enthusiast needs a reliable gym bag to organize and carry all their gym essentials, including equipment and apparel, to and from their workouts.
- Branded workout apparel: Opting for comfortable and practical apparel from renowned brands like Nike, Champion and Adidas can enhance customer experience and boost your credibility. Remember to offer an inclusive size range when selling apparel.
- Customized gym accessories: Accessories like quirky, branded socks, stamped silicone wristbands, and trucker caps and visors make fitness center members feel part of a community. You can also allow employees to wear these items while they work.
Enjoy Convenient Swag Distribution With Inkwell Global Marketing
Inkwell Global Marketing can create practical and functional swag for your fitness center. We are a reliable manufacturer of marketing merch, and we work hard to impress employees and clients with our attention-grabbing custom swag. Whether you want to place a one-time order or invest in a more robust swag management solution, you can rely on Inkwell.
You can also count on us to design swag stores that streamline the purchasing process for members or employees. Our innovative swag stores make it easy for members and employees to browse, select and purchase merchandise at their convenience. With our platform, you can track orders and inventory and distribute merchandise easily — we will handle producing, storing and shipping your items to customers.
Request a swag store demo, start creating your own swag packs or shop our online store to start gifting fitness center swag!
