The holidays are just around the corner, and there’s no doubt that you want your brand to be noticed. Now is the time to boost overall sales for the year, move out excess inventory and drive traffic to your website. But, we can’t ignore that competition for holiday shopping is fierce. How can you make sure that your brand gets the love it deserves?
We’ve gathered up the best tips to engage your audience and keep your brand fresh. Let’s enjoy a successful winter full of shopping!
Give them something they won’t find anywhere else.
Offering holiday deals gives you more opportunities to sell, but you’re also going up against the big brands like Amazon, Walmart, and Best Buy. It can be hard to compete with these big sellers, so find your niche instead. Offer your customers something that is unique to your brand.
If you carry standard products, distinguish your brand by offering exclusive deals and services such as free promotional items with a purchase, free personalization, free extended warranties, or free maintenance. The goal is to eliminate the competition.
Create a gift guide to keep customers engaged.
To prevent your customers from getting fatigued, create a gift guide. The purpose of having a gift guide is to feature your best products and offer gift ideas for friends and family. If you make note of when to get the best prices on these items, it increases the likelihood that people will keep coming back. Include quality images of your products as well as the ability to filter results by price, interest, or persona.
Optimize your automated emails.
Automated emails are great because they communicate with your customers on your behalf. With winter approaching, it’s time to optimize your emails with enticing holiday offers that your customers can’t refuse. For example, abandoned shopping carts should trigger an email that reminds the customer of their forgotten item and a holiday shopping incentive. It’s common for people to leave items in their cart and await a lower price.
Hand out promotional products.
If you have a physical location, you’ll be welcoming new customers into your store. Make a good first impression by handing out promotional merchandise, serving free coffee or running a raffle. As exciting as holiday shopping is, people spend a lot of time sitting in traffic, waiting in lines, and dealing with large crowds. Make your store a peaceful place to be. You’ll retain customers and bring in new ones.
Everyone is looking for a good deal on gifts for loved ones. Help your brand stand out by giving customers something they can’t resist!