Trends matter when it comes to apparel. The fads change frequently, and it’s obvious when clothing is a few years old. Other types of promotional products give you leeway – coffee mugs, pens, water bottles – but branded apparel requires constant attention.
What types of trends should you be on the lookout for in 2017? Keep your employees and customers in style with these latest promotional apparel trends.
Vintage and Retro T-Shirts
Heritage-style tees have been popular in retail for the last few years, but expect to see them in the promotional apparel market as well. Brands realize that instead of spending money on generic t-shirts, they can make their merchandise stylish and worth wearing out. Some of the fashionable styles to keep an eye out for include baseball tees, varsity tees and ringer tees.
Hybrid Jackets
Hybrid jackets consist of soft shell and hard shell materials. The hard shell is designed to protect the body, while the soft shell is intended for comfort and stretchability. Hybrid jackets are extremely comfortable and stylish and can be worn for work or play. Since hybrid apparel is a bit more costly, it’s best for employees and top clients.
Heathered Fabrics
Apparel that features heathered fabric is one of the hottest trends for 2017. The interwoven yarns of mixed colors give the merchandise a speckled look. It’s tasteful and subtle, and it can be used in all types of shirts, ranging from polos, to t-shirts to fleece.
Pinks and Olive Greens
If there’s one thing about colors like pink and olive green, it’s that they are not difficult to notice. These unique colors draw attention but still manage to keep people looking good.
Pink is returning in women’s apparel because it’s a symbol of femininity. It was a popular color used in the fall/winter fashion shows, and it symbolizes Breast Cancer Awareness Month in October. Olive green is popping up in activewear, with other likable colors being teal and jade.
Buttoned-Down Performance Shirts
Who said that button-down shirts are boring? Today’s buttoned apparel has a stylish appeal that gives it an entirely new – and voguish – look. The benefit to this type of merchandise is that it can be worn in the workplace, at work functions and when going out. Look for button-down shirts in denim, polyester, cotton and twill in a variety of colors – including pink and olive green!
The corporate world has a number of options that allow employees to dress professionally while also maintaining comfort and practicality. For an extensive selection of branded apparel that your employees and clients will wear proudly, shop with Inkwell Global Marketing. We’re happy to help you find promotional apparel that is in line with 2017 trends.
