Millennials were mostly born in the 80s and 90s, so they are currently in their late 20s to early 40s. During the pandemic, millennials’ wealth more than doubled to over $9 trillion. While this is far less than what Baby Boomers are worth, it’s still a huge market to tap into. After all, millennials are still the highest-earning generation, even though they hold less wealth than previous generations.
Swag packs are immensely popular among millennials because they want to feel connected and involved when it comes to the purchases they make. Getting an impersonal keychain or lanyard doesn’t have the same effect on millennials, though it’s still better than an annoying pop-up ad or magazine ad! Swag boxes give you a chance to immerse millennials in your brand, build trust and connect organically.
Below are some tips for designing a custom branded swag pack that will win over your millennial audience.
Pick a Theme and Message
Consider your millennial audience and the message you want to send. Millennials like when brands design content with their interests in mind – not their wallets. Having a theme will help you pick items that are useful to your audience while sharing a consistent message.
Your theme should also support your brand’s purpose. If your company provides self-help services or products, a wellness set with lip balm, a soft blanket and a yoga stretch band will reinforce the concept that self-care is important.
Organize Your Products Intentionally
When a millennial customer opens your swag box, you want them to have a certain experience. This is why it’s important to determine the hierarchy of information. What do you want people to look at first? How do you want people to read the information you are giving them?
As an example, if you’re sending someone an appreciation box, you want them to feel valuable and worthy. Your logo should be displayed prominently, and you may include small notes of appreciation or thanks as your recipient goes through the box.
Think About the Logistics
In addition to how you organize the items in the box, also pay attention to the logistics. Your swag box is likely being shipped to your millennial audience, so there are certain elements you’ll need to be mindful of.
For example, make sure that the products you’ve chosen will fit in your box. Or, if you’re sending a virtual event gift box, you may want to save room for your event sponsors. Also, leave room for the shipping label. The cost of boxes, fillers and shipping must also be considered.
Be Open to Collaboration
Millennials are interested in having a say in the products and services they buy, so it’s a good idea to include them when you can. How can you do this? By asking questions, having discussions and incorporating their feedback into the product development process.
Reach out to your audience on social media and ask them what types of products they would love to see in a swag kit. You can do this by asking open ended questions or launching a poll. Give your millennial audience a wide range of options to choose from such as scratch-and-win games, charitable gifts, event survival kits, fidgets, desk plants and more!
Put Together a Branded Swag Box for Your Millennial Audience
Winning over millennials doesn’t have to be hard – though you must be genuine and authentic in your actions. Inkwell not only puts together the most practical, convenient and fun swag boxes, but also we understand the various audiences that our clients work with. Contact our team today to learn more about our branded swag packs.