Businesses have been using promotional merchandise to reach out to potential customers for a long time now. Research shows that almost 85% of buyers are attracted to a business after they have received a free gift from them, says an article by Designhill. Recipients of these gifts are likely to preserve the items for some time and even pass them on to friends and colleagues, which increases exposure for the promotional items.
Now in 2019, promotional products are starting to evolve. Companies are looking at giving away swag kits in an attempt to woo not just the consumer, but partners, associates and the supply chain. So, don’t just settle for promotional giveaways. Check out corporate swag.
Advantages of Choosing Corporate Swag
Small and large organizations alike vouch for the impact of promotional gifts in driving better results for their business. Here’s a look at the key benefits corporate swag items offer.
1. Helps in Relationship Building
Widespread network and healthy relationships with your customers can provide a major push to your business’ growth. High quality and useful promotional products help retain customer loyalty for years. Even the smallest item, when relevant to the recipient, can help generate enough good will for customers to stick to your brand, say experts at Inkwell Global Marketing.
2. Creates Brand Recognition
One of the most important perks of using such swag items is that customers remember your brand and recognize the logo easily. Recent research shows that almost 89% of consumers remember a particular advertiser from whom they have received pens, calendars, mugs, etc., as promotional gifts. Studies also reveal that over 50% of recipients are likely to keep such branded products anywhere between one and four years, according to an article on Huff Post.
3. Pocket Friendly
Promotional goodies come in all shapes and sizes, which means that you will always find something that fits your budget. They could be a very cost-effective way to gain customer loyalty and win new relationships, helping your company stay ahead of the competition. A simple giveaway item, like a flash drive, can have a significant impact on your customers. This is especially true for startups that cannot afford large scale promotions for their business.
4. Promotes Repeated Exposure
Promotional products can go a long way to reinforce your brand in the minds of your customers. Items of daily use, such as a water bottle or a travel coffee mug, stand be visible to your customer daily. This gives repeated exposure to not just the recipient, but also the people around them.
Using promotional products strategically is always helpful creating brand awareness and driving business growth within a budget.