Do you want to paint your company green rather than red, blue or white? Going green is increasing in popularity, especially with a projected population of over 9.5 billion in 2050. With a population of this size, there will be more competition among our nation’s resources. The heat has been turned up for businesses and corporations, particularly those that use substantial energy.
Benefits of Being a Sustainable Business
In order to address environmental pressures, businesses of all sizes are realizing that they can a play a role in protecting the environment. If your business is currently looking for ways to reduce your carbon footprint, there are many benefits to be enjoyed, such as:
- Conserved energy
- Long-term utility savings
- Tax breaks for going digital
- Government incentives
- Improved reputation
Going Green is Good for Your Bottom Line – and More
Making the transition into a sustainable business is for more than saving money, of course. Customers, more than ever, care about the environment and how brands respond to it. A brand that only cares about its bottom line and not the general good of the community can end up looking greedy compared to a business that has adopted green policies.
Green policies are a trending theme that everyone is interested in, mostly because it benefits the human race as a whole. Plus, discussing sustainable practices and green policies is great material for PR and branded swag. You don’t need to flaunt that you’re going green, but you can share with customers exactly how you plan to do your part and make your difference.
Rock On with Green Corporate Swag
As you already know, your best advocates are your employees. Encourage them to learn about your green policies and what they can do to lower your company’s footprint (i.e., limiting the use of the printer, carpooling, etc.).
Another way to get your employees excited is by providing them with fashionable, sustainable branded swag through your company store. Ideas for corporate swag include:
- Reusable shopping bags
- Bamboo and wood pens
- Ceramic travel mugs
- Eco-friendly coaster sets
- Luggage tags made from recycled materials
- Reusable sandwich/snack bags
- Organic cotton clothing
Employees love getting corporate swag. It connects them to your brand and makes them feel valued and worthy. If your company is looking to improve your green image, gifting your employees with fashionable corporate swag is a smart practice. It shows your commitment to the environment and encourages your biggest advocates to share it with the rest of the world.
