In 2019, millennials overtook baby boomers as the biggest living generation, with almost 73 million members, according to data provided by Pew Research Center. Millennials also are now the biggest segment of the workforce today. So, to keep employees engaged and productive, company swag needs to target millennials and their interests.
Millennials, like all of the generations before them, have certain traits that make them stand apart. Some of the characteristics of millennials that define the choice of company swag are:
1. Sustainability
Millennials are highly concerned about global warming, climate change and the environment, according to findings by Gallup. Millennials want products that are sustainable and do not harm the environment, according to experts at Inkwell Global Marketing. In fact, millennials are even willing to spend more to get products that are sustainable. So, company swag that is a fit for millennials will need to be eco-friendly.
2. Tech-Savvy
Millennials have grown up around technology and are known for their extensive use of gadgets. In fact, more than 93% of millennials in America owned a smartphone in 2019, according to information provided by Pew Research Center. Millennials are also more positive about the impact of the internet on their lives. So, anything tech-related is probably going to resonate well with this generation.
Company Swag Specifically for Millennials
Some company swag options that works great for millennials are:
1. Phone Chargers
You must have heard that millennials are constantly on their phone and it is mostly true. They use their smartphones to listen to music, check emails and staying updated on social media. With so much use, a charger always comes in handy. By giving a phone charger as swag, you are ensured of maximum exposure of your brand.
2. Reusable Straws
Reusable straws are generally made by using metal, reducing the need of plastic. Based on the convenience of the user, they can be collapsed as well as extended. They are bound to be a big hit among those concerned about the environment and single use plastics.
3. Gift Bags
Another great option is gift bags made of jute or cotton. You can create a swag pack by putting other items inside them. These bags help users avoid plastic and give you enough surface area for all your branding.
Apart from these, power banks and reusable water bottles also work well as company swag for millennials.
