Curious to know what the most popular promotional products in NJ are? Thanks to research from the Advertising Specialty Institute, we know what the best-selling categories are. As you’ll see, the most popular products are also the most widely used. This is why we always recommend choosing branded swag that is practical and useful for your audience, even if you have to spend a bit more.
Below are three of the most widely used promotional products and why they make a great fit for most marketing campaigns.
T-shirts have been the number one promotional product category for five straight years. Brands love them because they are inexpensive and easy to sell. It’s also easy to find designs that people actually want to wear such as tie-dye prints, retro fringe and V-necks. The soft materials allow for easy traveling, which is great for trade shows and other networking events.
1. Logoed T-shirts
Not only do brands enjoy handing out branded apparel, but it’s also a real crowd pleaser, too. Who can resist a brand new shirt to wear to the gym or when working outdoors? All the while, the attire acts as a moving billboard, working hard to promote the brand behind the design.
The second-most used promotional product is drinkware. Drinkware is more than useful – it has become a fashion accessory. Between Yetis and Hydro Flasks, more people are moving away from single-use water bottles and turning to eco-friendly alternatives. This reusable drinkware has a long shelflife and comes with incredible value and functionality.
Stainless steel drinkware is especially worthwhile for sustainable or health-focused brands. If yours is one of them, encourage your customers to drink more water throughout the day with your logoed water bottle. Imagine where your brand could go!
3. Mobile Tech Accessories
Mobile tech accessories are surging in popularity, and it’s no surprise why. Over 270 million people in the United States own a smartphone, and this number is only expected to grow. While most audiences like to receive mobile tech gadgets, they are especially popular among millennial consumers.
Here are some of the top-selling mobile phone accessories:
- Power banks
- Phone stands
- Car chargers
- Battery packs
- Phone cases
When looking to build out your promotional marketing strategy, these three categories are good areas to start with. Consumers love receiving these items because they are practical and useful. Brands enjoy handing them out because they are effective and relevant. To browse popular promotional products in NJ, contact Inkwell USA today.