Now that we’re almost halfway through 2022, you might be looking to transform your swag marketing strategy. You may be noticing that certain things are working better than others, and you’re ready to focus your efforts on these campaigns. Updating your promotional marketing strategy is something you need to do from time to time to ensure it’s relevant and compelling for your audience.
Let’s dive into some of the ways that you can transform your swag marketing strategy in 2022.
Imagine Yourself as the Customer
One of the best ways to begin a transformation is by getting back to the basics. Define your target customer. How old are they? Where do they live? What do they like to do in their free time? This will help you think of the promotional products they will find useful.
For example, if your audience is mostly outdoorsy, items like water bottles, personal misters, frisbees and folding chairs will be highly valued. If your audience is more focused on technology, portable chargers, earbuds and tech organizers will be more appealing.
Keep Up With the Trends
Once you have a better understanding of your audience and the things they like, tap into the latest trends. Each year, there are different promotional products that are desirable, so you’ll want to focus on bringing these into your marketing strategy. Your audience will place more value on trending items.
You may also want to update your logo and branding if you haven’t done so in a while. A dated logo can look out of touch. Some experts say that brands should update their logo every 5-10 years. Even a light refresh can make your promotional products look trendy and new!
Get Out More
Social media is a great tool that allows you to share news and information about your brand. It can also help propel your swag marketing strategy further, especially if you run contests and giveaways. But since it’s summer and the weather is nice, we also recommend getting out more.
Find events in your local community that you can attend to spread the word about your brand and any new products or services you’re offering. You can meet new people, hand out promotional materials and collect contact information. This is a great way to revamp your marketing strategy and bring in new customers!
Aim for Custom Swag – And Don’t be Afraid to Splurge!
When you do place an order for promo products, don’t be afraid to go big. It’s hard to fall in love with a cheap, low quality product. By ordering high quality, custom swag unique to your brand, you can make a positive and long-lasting impression on your audience.
Plus, an item that has the ‘wow’ factor will encourage prospects to look further into your brand. Maybe they’ll visit your website, schedule a consultation or share their contact information, starting new relationships that will grow your brand.
Transform and Grow Your Brand Today!
To transform your swag marketing strategy, you will need to think outside of the box and consider what is and is not working for you right now. With help from Inkwell, you can put together a successful and compelling marketing strategy that takes your brand to the next level!