Who doesn’t love a crisp, cold craft beer on a hot summer’s day? No matter where you are in the U.S., breweries and wineries are never far behind. Between 2013-2017, the number of craft breweries doubled. Small and independent breweries added almost $68 billion to the economy. The wine industry also has impressive numbers, contributing $220 billion to the U.S. economy.
In simple terms: there is money to be made when it comes to beer and wine.
That said, microbreweries and wineries have on-peak and off-peak seasons just as other businesses do. Beer sales peak in the summer and early fall, then drop off until the winter holidays. Wine sales take a dip in the summer and increase during late fall and early spring.
To make up for the slower seasons, many microbreweries and wineries keep the momentum going through promotional merchandise. Step into any one of these locations and you’re bound to see embroidered hats, comfy tees, reusable bags, printed mugs and other branded swag. These items are effective at promoting the name of the brewery or winery while also bringing in added revenue.
Ways to Use Branded Merchandise for Your Brewery or Winery
Let’s look at a few examples of how your own microbrewery or winery can benefit from branded merchandise.
- Attend seasonal festivals. Surely, there are events and festivals held throughout the year in your community. Sign up for a booth and hand out promotional items such as can coolers, drink holders and bottle openers. This is a great way to get your name out there and encourage people to visit you!
- Set up a company store. Have an e-company store made for your brewery or winery. You can sell all of your branded merchandise here, including shirts, jackets, hats and accessories. To generate interest, share the link on your social media pages, website, store window, etc. Offer a coupon for first time buyers or create a point system for loyal customers.
- Display your branded swag. Be proud of the merchandise you carry! Through your company store, allow employees to purchase the shirts of their choice. This keeps staff looking professional and consistent while promoting your name. Plus, seeing a staff member in a trendy baseball cap or comfy quarter zip can prompt a sale.
- Celebrate milestones. Pair up with other local breweries and wineries to do “blends” or “collaborations”. This brings exposure to both businesses while giving you a reason to bring people into your location. Other milestones worth celebrating include anniversaries, thank yous and new product releases.
As a microbrewery or winery, branded merchandise should be an important part of your marketing strategy. Not only does it help promote your brand name, but also it allows you to generate income year-round. This can make a difference during slow periods.
For pricing on setting up a company store and producing branded swag for your craft brewery or winery, call Inkwell Global today.
