The New Year is a time to push the reset button. The same is true for your marketing strategy. Last year, there were probably things that worked well and didn’t work well. In the New Year, focus on the aspects that brought your business success while ditching the tactics that were ineffective.
Below are the top marketing strategies that brands of all sizes are focusing on in the New Year.
Facebook is an inexpensive and easy way to advertise your brand. You can show your ads to a highly select audience based on location, age, gender, interests and more. The ads are generated based on the image, headline and copy you choose, and you can test multiple ad sets using the Facebook Ads Manager.
If you have a younger target audience, you should also look into advertising on Instagram. Instagram Ads are similar to Facebook Ads, though they are modified to fit a visual platform and younger demographic.
Google My Business Rankings
Ranking your business on Google My Business (GMB) is one of the best things you can do for your business, particularly if you have local clients. The goal is to get your website to show up in relevant local searches. Ideally, you want your business to appear in Google’s Local 3 Pack so that you can generate traffic and sales without spending money on ads.
Not all of the top marketing strategies take place online. The most successful brands know that to be competitive, they need an online and offline presence. When you hand out custom branded swag at trade shows, festivals, conferences and other networking events, you can form memorable connections with your audience. Items like swag kits also help with brand recall, lead generation and loyalty and retention.
Speaking of networking, you should have a few of these events on your calendar this year. Whether it’s a trade show, an industry seminar or a mix and mingle dinner event, face-to-face networking helps brands stay relevant. Networking events provide the perfect opportunity to meet influential people, find out what your competitors are doing and keep on top of the latest trends.
Content continues to rule the internet. With content, you are able to reach a targeted audience, control your brand’s message and educate your audience. Unlike paid advertising, it can take time to see results from your content strategy. Hang in there, as content supports long-term results that will help you grow an engaged audience. Consider all of your content options as well, such as podcasts, videos and online courses.
To be competitive, you need a combination of online and offline marketing strategies. This ensures that your brand remains front and center at all times. As always, each company is different, so you must track and measure your campaigns to see what works best for your audience. When done right, we’re confident that the above marketing strategies will bring your business ROI.