Corporate swag has been an effective and popular way to achieving customer loyalty for some time now. According to a study conducted by BPMA, mentioned in Brandwatch, the ROI on promotional gifts is greater than radio and outdoor advertising. The study also found that 66% of the participants could recall the brand on the promotional items they had received in the past year. But what is the best way to use company swag?
Here’s a look at 4 elements necessary for best results.
1.Cater to Your Audience
While choosing company swag, it is vital that you put yourself in the shoes of your audience and design your strategy accordingly. If your company is in the business of sporting goods, then your target audience would be athletes and people interested in sports. In this case, giving away sweatbands and water bottles would be more effective than travel coffee mugs. If you are catering to a corporate audience, then you can consider giving notepads or even flash drives. Swag works better when it is relevant to the recipient.
2.Relate it to Your Brand
When deciding what to use for swag, it is important to remember that it should tie into your brand. Slapping a big logo on any gift item might seem helpful, but what really makes the consumer remember your brand is when the product reflects your company values, according to experts at Inkwell USA. For instance, in case of a financial services provider, giving money clips with their logo on it is a great idea. If a school or university wants to reach prospective students, they can give away notebooks with their logo on it.
3.Don’t Forget Social Media
Social media is the best way to market your brand in this digital age, even when it comes to swag. Offering a giveaway to your followers on social media and asking them to share pictures of the swag they receive is a great way to achieve brand recognition and customer loyalty. You can also create a hashtag related to your swag. All of this helps in creating a type of influencer marketing.
4.Think About ROI
When thinking about a promotional product, it is important to keep in mind its cost, value and purpose. What are you trying to achieve? How much would it cost and how would you generate from it? These are questions that can help you achieve maximum returns on your investment.
Company swag is an easy and cost-effective way to boost sales and build long-lasting relationships. No wonder the corporate gifting industry is worth $125 billion, according to an article on Forbes.