Having a corporate “gift strategy” for employees and clients is an excellent way to deepen relationships and show appreciation. Branded swag also keeps employees incentivized, motivated and engaged.
If you don’t have a strategic plan in place and simply give gifts around the holidays, you’re going about your corporate swag all wrong. The goal of corporate giveaways is to surprise and delight your recipients at times when they least expect it. We recommend reading this article to help you build the perfect corporate gift strategy.
In the meantime, here are five benefits of corporate giveaways that you don’t want to overlook.
1. Build Your Brand Image
Consumers like to be associated with “good” brands. This is why your brand identity matters. A successful brand image is associated with positive feelings and customer loyalty. Send custom promotional merchandise to clients and employees to keep your brand fresh in their minds.
2. Deepen B2B Relationships
People love receiving gifts, especially when they come at an unexpected time. By sending branded swag your clients’ way, they will be reminded of your goodwill. You’re not just in business to make money – you care about your customers and want to help them. This goes a long way in deepening B2B relationships.
3. Maintain Customer Loyalty
Customers who receive corporate swag are more likely to be repeat business. This is important to know, as repeat customers cost less and spend more than new customers. You can even use corporate gifts as part of a larger customer referral program. This way, you can earn both new and existing business.
4. Strengthen Company Cohesion
Whether corporate gifts are given internally or externally, they remind people that they play a role in your brand’s success. You can give corporate swag to specific individuals to show that you recognize their hard work. Or, you can use branded merchandise to reward larger clients that help you meet milestones.
5. Generate Leads and Sales
Corporate swag works in the same way as traditional promotional products. It keeps your brand fresh, develops positive perceptions and encourages people to do business with you. Plus, the more branded items that are out there, the more leads you can attract. Aim for high quality corporate apparel or useful branded swag to pique interest and curiosity.
Do you have a corporate gift strategy for your business? If not, work with Inkwell Global Marketing to create a plan that meets your needs and budget. We have thousands of items that can be used for corporate gifts, loyalty programs and referral programs. Contact us today to learn more.
