Be Memorable.

Products That Impress. Brands That Get Noticed. Companies You Remember.

OR CALL (800) 437-8518


Products That Impress. Brands That Get Noticed. Companies You Remember.

OR CALL (800) 437-8518

Tradeshows provide a unique opportunity for businesses to connectwith people who have a purchase intention and are decision makers in theirorganizations. While 46% of tradeshow attendees comprise of middle or topmanagement, as high as 81% of people attending tradeshow have buying authority,according to CEIRfigures reported by Trade Show News Network.

Although this is a fabulous opportunity to come face-to-face andnetwork with prospective buyers, the most important tradeshows have hundreds ofbooths competing for attention. Companies spend thousands of dollars to ensurethey stand out and are visited by their target audience. On the other hand,attendees spend close to 3 hours on average, communicating with many of theircompetitors. So, even if your booth is able to attract significant footfall,how do you ensure that the decision makers remember you even after the event isover? An effective way to achieve this is by giving away promotional gifts. Brandedswag is very effective in creating a lasting impressionand significantly increasing brand recall, say experts at Inkwell GlobalMarketing.

So, here are some amazing branded swag ideas that can keep yourcompany on the minds of your target audience.

Best Branded Swag to Give Away at Tradeshows:

1. Drinkware

Branded drinkware is almost always used, provided it is of goodquality and the artwork is stylish. These include coffee cups, water bottles,can coolers, glasses and travel mugs. A full color imprint of your logo andtagline can make the item look attractive. Drinkware is durable, is a daily-useitem and has high perceived value. To increase their utility for your targetaudience, you could choose ones with insulation, which keeps the drinkperfectly hot or cold.

2. Headwear

Stay on top of their minds, literally! Your logos and maybe aclever slogan could look chic and be worn by the people you hand them out to.These include caps and beanies. As these provide protection, like shade orwarmth, they create goodwill for your brand.

3. Power Bank

These are portable and extremely useful. People can easily carrythem in their pocket or laptop bag. They give peace of mind when traveling, asAmericans on average use their smartphones for close to 4 hours per day,according to figuresreleased by eMarketer. When someone finds that their smartphoneor tablet has run out of battery and needs to use your power bank, it couldcreate a huge positive impact for your brand.

4. Swag Kit

Instead of choosing one item, consider giving aswag kit. All the items can be put into a brandedtote. This not only looks good, but the tote becomes another item that peoplecan continue using. The pack can include business or sports socks, drinkware,headgear and a pen.

Apart from these, consider items like branded t-shirts, backpacks,pocket journals and pens are great ideas for promotional giveaways.